Sunday, May 18, 2014

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Techmell

Apple’s Investigation Trial for Freemium iOS Apps in Italy

Posted: 17 May 2014 12:58 PM PDT

Freemium iOS AppsItalian Antitrust and Competition Authority has started investigating Apple regarding the misleading freemium iOS apps. These apps mislead the users by showing that there are no charges to pay for them and these are absolutely free of cost. Google and Amazon are also under investigation.

The authorities are investigating whether these three mega companies of the U.S offer a lot of apps on their online stores for the public to download these apps.

Now problem is that the users are misled because they consider them free apps and they download them and later, they come to know that these apps are not free.

According to the resources, a French game developer, Gameloft is also doing the same by using the freemium apps and authorities are blaming him for a lion's share in the EU games' online market.

Basically, the freemium games and apps are getting immensely popular among the public all around the world and are considered one of the best sources of monetization for app and game developers.

Freemium apps are free of cost and when you download these apps, you do not need to pay any fees for it, but when you download its add-ons or the additional levels of games, you have to pay a specific amount for it. This is what the three renowned app stores are being investigated currently.

The US regulators frequently asked from Apple and other two companies to explain to the users that this free app contains some in-app purchase, but it is not followed by these companies. So, if these three top kings of app stores are proved to be guilty, they will be fined up to $6.8 million each of them.

The post Apple's Investigation Trial for Freemium iOS Apps in Italy appeared first on Techmell.
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